Case Studies - Victoria AI - Margarita Pasos
AI-Powered Success:
95% Automated
Conversations + $15K in Sales With Minimal Human Input
Case Studies - Victoria AI - Margarita Pasos
AI-Powered Success:
95% Automated
Conversations + $15K in Sales With Minimal Human Input
Table of contents
Key Stats
Automated
95%
of conversations
Engagement Rate
99.08%
Sales
$15,670
Automated
95%
of conversations
Engagement Rate 99.08%
Sales $15,670
Company Introduction
Client
Margarita Pasos
Industry
Coaching - Sales Expert
Offer
Events, Courses, Books, Corporative Train
Company annual revenue
Under 6 figures
About Margarita Pasos
Margarita Pasos, a Colombian self-help speaker, sales coach, and author of ¡Yo pude, Tú puedes! (I Could, You Can Too), has inspired countless individuals with her journey from anxiety to fulfillment. Alongside her Steps to Success team, she leads one of Latin America's foremost organizations in Personal and Professional Development, offering impactful guidance as a top Life and Business Coach.
We developed Victoria AI, a custom-built chatbot designed to manage inquiries and elevate the customer experience.”
Case Study Objective
The objective was to enhance customer service during the “¡Yo pude, Tú puedes!“ tour by streamlining interactions and improving efficiency. To achieve this, we developed Victoria AI, a custom-built chatbot designed to manage inquiries and elevate the customer experience.
⏰ Reduce Response Time:
Achieve faster interaction with customers to increase efficiency.
🌟 Enhance Customer Satisfaction:
Improve overall customer experience by addressing queries promptly and accurately.
🌟 Improve Query Management Efficiency:
Streamline the handling of customer inquiries through automation.
- 24/7 Customer Service: Provide round-the-clock support without needing constant human presence.
- Reduce Agent Workload: Offload routine queries to the chatbot, allowing human agents to focus on more complex issues.
- Increase Social Media Engagement: Use the chatbot to engage with users on social platforms actively, increasing interaction and brand visibility.

Solution and Statistics
Building Victoria’s Intelligence
Team Mongoose Media developed and deployed Victoria, an advanced AI chatbot designed to handle Margarita’s customer support challenges and elevate engagement.
Victoria was thoroughly trained using all available information from Margarita Pasos’s websites, courses, and training materials, enabling her to provide accurate and personalized responses to user inquiries. The name “Victoria” was chosen to evoke the ideas of success and triumph, fundamental to the brand’s philosophy.
Capabilities and Features
💕 Emotional Chatbot:
Crafted to engage emotionally, guiding users through a conversational funnel that converts them into customers.
👦🏼 Humanized Interaction:
Performed so realistically that it seemed like interacting with a real person.
🔍 NLP and Mood Recognition:
Recognized user moods and adapted tone accordingly, creating a personalized experience.
📢 Voice Recognition:
Enabled users to send voice notes, with Victoria responding in text for seamless, advanced interaction.
🧠 Memory and Personalization:
Remembered past conversations with users and tagged and segmented them by country, language, gender, and interest.
We developed Victoria AI, a custom-built chatbot designed to manage inquiries and elevate the customer experience.”
Victoria was more than just a text bot:
it incorporated Neurolinguistic Programming (NLP) techniques to better understand user needs, recognize patterns in responses, and adapt interactions based on the user’s mood. Additionally, it included voice recognition, allowing users to send voice notes, which Victoria responded to in text, demonstrating advanced natural language processing (NLP) capabilities.
Leveraging AI and Automation to Reduce Agent Workload
Margarita Pasos’s AI Agent, named “Victoria,” quickly became an essential part of the team, handling 95% of the inquiries. The AI Agent was able to hold complete, natural conversations adjusting to the customer’s language automatically, without needing separate setups for different languages.
Expanding Beyond Basic Tasks
Victoria’s capabilities expanded beyond mere question-and-answer transactions. It evolved to handle more complex customer interactions, which included:
- Managing Complex Interactions: Victoria quickly moved beyond basic interactions, managing more complex customer inquiries seamlessly.
- Driving Social Media Engagement: Victoria actively interacted with users across social platforms, boosting engagement and enhancing brand visibility.
- Generating Sales: One of the most impactful outcomes was Victoria’s unexpected ability to drive revenue. From May to September, it directly contributed $15,670 in sales, proving its value not just in customer support but also as a revenue-generating tool—seamlessly bridging customer service and sales functions.
In just the last five months, Victoria served over 33,000 users, managing more than 132,465 messages independently, with only 3,745 inquiries escalated to human advisors—a clear testament to Victoria's remarkable efficiency.
Evolution and Impact of Victoria: Beyond Customer Support
Victoria AI was initially designed to serve as a customer support chatbot, focused on streamlining query resolution and reducing agent workload by automating responses to FAQs and routine interactions. As it matured and engaged with more users, Victoria evolved beyond its original role, taking on multiple functions across the business and becoming an integral part of daily operations.
Efficiency and Coverage
Handled 95% of conversations independently, with only 5% being transferred to a human agent for more complex requirements.
Effectively handled interactions with unhappy users, turning challenges into opportunities by capturing leads and delivering targeted lead magnets.
Provided personalized responses and made recommendations based on user needs and concerns.
Special Highlights and Use Cases
Unlike more limited bots that rely on predefined rules or button menus, Victoria was an advanced conversational bot. While other bots might get stuck in certain situations, Victoria analyzed the context of each interaction and responded fluidly and naturally, providing a vastly superior user experience.
Capabilities and Features
📈 Handling High Volume:
Managed over 10,000 comments when a reel went viral, showcasing its scalability and robustness.
🌐 Omnichannel Presence:
Victoria AI handled inquiries across social media, websites, and live events.

Handled 4300+ conversations
Responded to post comments and sent Direct Messages during a Live.

Handled 22000+ conversations
Responded to post comments and sent Direct Messages during a Live.

Handled 6000+ conversations
Answered inquiries through the website.
Responded to post comments and sent Direct Messages during a Live.
Responded to post comments and sent Direct Messages during a Live.
Answered inquiries through the website.
💻 Access to Webinars:
When users requested access to webinars through comments on Instagram, Victoria instantly sent them the link, fully automating the response without human intervention.
📚 Access to Books and Courses:
Victoria seamlessly redirected users asking for books or courses to the appropriate resources, saving advisors time and ensuring swift responses.
📂 Offering Free Resources:
For users unable to make purchases, Victoria maintained loyalty by offering free guides and PDFs from Margarita’s collection.
👨💻 Technical Support:
Victoria guided users step-by-step through the platform or login issues, resolving technical concerns independently.
🗣 Handling Difficult Conversations:
With humor and emojis, Victoria kept interactions friendly and dynamic, maintaining context and using personalization to navigate complex conversations effectively.
While Victoria’s impressive features and seamless performance shone on the front end, a dedicated team effort operated behind the scenes.
📊Maintenance and Continuous Improvement
To keep pace with Margarita Pasos’s evolving strategy, new product launches, and frequent events, Victoria AI underwent continuous training and updates. This ongoing maintenance allowed Victoria to provide accurate and timely responses, ensuring the bot always reflected the latest promotions and offerings.
Regular technical updates kept it operating at peak performance, enhancing its ability to meet user needs seamlessly. Continuous training and updates ensured that Victoria stayed aligned with evolving company needs and maintained top-tier functionality.
Here are a few words from Margarita herself, sharing her appreciation for the positive impact Victoria AI has made: 👇🏼
Real Feedback, Real Impact
Satisfied Users
Many users expressed their appreciation for Victoria’s quick, reliable responses across social media. Several users shared positive experiences on Instagram and Facebook, noting that they received prompt assistance through these platforms after struggling to connect through other contact methods.
The efficiency and responsiveness of Victoria AI have transformed the customer experience, creating a level of service that users felt was attentive and tailored to their needs. As a result, customer loyalty and satisfaction have seen noticeable boosts, with many followers becoming long-term advocates for Margarita Pasos’s brand.
Words From Margarita's Team
Margarita’s team also felt a significant shift since Victoria’s deployment. “Victoria has been a relief for our team. We can now focus on cases that truly need personalized attention while Victoria handles most inquiries,” shared a member of the advisory team.
With the automation of routine inquiries and basic troubleshooting, advisors have been able to dedicate more time to complex cases, fostering stronger customer relationships.
Here are a few words from Margarita herself, sharing her appreciation for the positive impact Victoria AI has made: 👇🏼

Key Insights
Here’s a snapshot of Victoria AI’s game-changing results and performance milestones:
Automated
95%
of conversations
Contributed
$15,670
sales between May and September
Achieved
99.08%
engagement rate across multiple platforms
Processed over
32,000
conversations across multiple platforms
Managed
10,000+
comments
seamlessly on a viral post.
💻 Round-the-Clock Support:
Provided 24/7 assistance, ensuring quick response times without human intervention.
📚 Lead Generation and Nurturing:
Performed so realistically that it seemed like interacting with a real person.
📂 Personalized Customer Experience:
Offered tailored recommendations by tagging users based on language, gender, and interests.
👨💻 Social Engagement Boost:
Increased social interactions through direct engagement and message responses during live events.

























































