Emma AI - StayDry Med Centers
AI Chatbot that Books Appointments and Guides Elderly People Like A Real Person
Key Stats
Automated
96%
of conversations
Booked appointments
10
Engagement Rate
50%
Company Introduction
Client
StayDry Med Centers
Industry
Health and Wellness
Offer
Emsella Chair - an FDA approved therapy to strengthen the pelvic floor
About StayDry Med Centers (SDMC)
StayDry Med Centers is a trusted destination for non-invasive urinary incontinence solutions, offering Emsella Chair therapy across six convenient locations. Their mission is to help people regain control and confidence with an effective, painless treatment option. But with more patients interested in learning about their services, they realized their appointment booking process could use a boost.
Streamlining scheduling allowed StayDry Med Centers to make it easier for clients to connect with their team and book consultations, ensuring that each patient gets the care and attention they need.
It's unbelievable! The AI consistently talks to people in a way that I would want my people to.
Uf Tukel
Co-founder and Managing Director,
StayDry Med Centers
Challenges
❔ High Volume of Sensitive Inquiries:
Many potential patients had personal questions about urinary incontinence and needed a comfortable, private way to seek answers.
👨🏻🦳 Elderly Audience with Unique Needs:
A significant portion of SDMC’s patients are older adults, who may need extra guidance and reassurance when navigating online information and booking appointments.
⏱ Time-Consuming Repetitive Queries:
Staff were often occupied with answering similar questions about the Emsella Chair, which took time away from other essential tasks.
🚀 Low Conversion from Website Visitors to Appointments:
Although the website attracted a high volume of visitors, there was a gap in turning this interest into booked consultations.
🗓️ Need for Efficient, User-Friendly Appointment Scheduling:
SDMC wanted a streamlined solution that could gently guide visitors from inquiry to booking without overburdening their team.
Solution
Emma AI: StayDry Med Center's First Step In Digital Transformation
To address these challenges, Mongoose Media developed Emma AI, a custom-built chatbot designed specifically for StayDry Med Centers. Emma AI was crafted not only to answer questions and assist with bookings but also to engage visitors in a warm, empathetic way.
With an understanding of the sensitive nature of SDMC’s services and the unique needs of older patients, Emma AI provided a seamless, personalized experience on the website. Here’s how Emma AI’s features and capabilities met SDMC’s needs:
💕 Empathetic Engagement:
Emma AI was trained to interact with users in a compassionate, understanding manner. For a topic as personal as urinary incontinence, this emotional intelligence was essential. Emma used gentle language, creating a supportive space for users to explore their questions without feeling judged.
👨🏻🦳 Tailored Communication for Older Adults:
Recognizing that a significant portion of SDMC’s audience is older, Emma AI was designed to communicate clearly and patiently, with simplified responses and an easy-to-follow conversation flow. This helped make the experience user-friendly and approachable for elderly patients who may not be as familiar with digital interactions.
💰 Transparent Cost Information and Consultation Encouragement:
Emma AI provided clear information about the costs associated with the Emsella Chair treatment, helping users understand the financial aspect upfront. She also encouraged users to take advantage of SDMC’s free consultation offer, guiding them toward booking an appointment to learn more about how the treatment could benefit them personally.with digital interactions.
🗓️ Seamless Appointment Booking:
One of Emma’s standout features was her ability to independently guide users through the appointment booking process. She could answer questions about scheduling, check availability, and even finalize bookings, all without human involvement. This streamlined process reduced the workload on their team and made it easy for users to book consultations directly.
✉️ Email Capture for Future Outreach:
Emma also had the capability to capture user emails at key points in the conversation. By doing this, she expanded SDMC’s contact list with high-quality leads who had already shown interest in their services, allowing for follow-up and future engagement.
Emma AI combined these capabilities to provide a smooth, supportive, and effective experience for StayDry Med Centers’ website visitors.
By addressing the specific needs of both the business and its audience, Emma AI became an invaluable tool in enhancing patient engagement, guiding users towards appointments, and supporting SDMC’s growth goals.
Emma AI - StayDry Med Centers
AI Chatbot that Books Appointments and Guides Elderly People Like A Real Person
Key Stats
Company
Introduction
Client
StayDry Med Centers
Industry
Health and Wellness
Offer
Emsella Chair - an FDA approved therapy to strengthen the pelvic floor
About StayDry Med Centers (SDMC)
StayDry Med Centers is a trusted destination for non-invasive urinary incontinence solutions, offering Emsella Chair therapy across six convenient locations. Their mission is to help people regain control and confidence with an effective, painless treatment option. But with more patients interested in learning about their services, they realized their appointment booking process could use a boost.
Streamlining scheduling allowed StayDry Med Centers to make it easier for clients to connect with their team and book consultations, ensuring that each patient gets the care and attention they need.
It's unbelievable! The AI consistently talks to people in a way that I would want my people to.
Challenges
StayDry Med Centers faced several key challenges in managing patient inquiries and appointment bookings effectively:
❔ High Volume of Sensitive Inquiries:
Many potential patients had personal questions about urinary incontinence and needed a comfortable, private way to seek answers.
👨🏻🦳 Elderly Audience with Unique Needs:
A significant portion of SDMC's patients are older adults, who may need extra guidance and reassurance when navigating online information and booking appointments.
⏱ Time-Consuming Repetitive Queries:
Staff were often occupied with answering similar questions about the Emsella Chair, which took time away from other essential tasks.
🚀 Low Conversion from Website Visitors to Appointments:
Although the website attracted a high volume of visitors, there was a gap in turning this interest into booked consultations.
🗓️ Need for Efficient, User-Friendly Appointment Scheduling:
SDMC wanted a streamlined solution that could gently guide visitors from inquiry to booking without overburdening their team.
Solution
Emma AI: StayDry Med Center's First Step In Digital Transformation
To address these challenges, Mongoose Media developed Emma AI, a custom-built chatbot designed specifically for StayDry Med Centers. Emma AI was crafted not only to answer questions and assist with bookings but also to engage visitors in a warm, empathetic way.
With an understanding of the sensitive nature of SDMC’s services and the unique needs of older patients, Emma AI provided a seamless, personalized experience on the website. Here’s how Emma AI’s features and capabilities met SDMC’s needs:
💕Empathetic Engagement:
Emma AI was trained to interact with users in a compassionate, understanding manner. For a topic as personal as urinary incontinence, this emotional intelligence was essential. Emma used gentle language, creating a supportive space for users to explore their questions without feeling judged.
👨🏻🦳 Tailored Communication for Older Adults:
Recognizing that a significant portion of SDMC's audience is older, Emma AI was designed to communicate clearly and patiently, with simplified responses and an easy-to-follow conversation flow. This helped make the experience user-friendly and approachable for elderly patients who may not be as familiar with digital interactions.
💰Transparent Cost Information and Consultation Encouragement:
Emma AI provided clear information about the costs associated with the Emsella Chair treatment, helping users understand the financial aspect upfront. She also encouraged users to take advantage of SDMC's free consultation offer, guiding them toward booking an appointment to learn more about how the treatment could benefit them personally with digital interactions.
🗓️ Seamless Appointment Booking:
One of Emma’s standout features was her ability to independently guide users through the appointment booking process. She could answer questions about scheduling, check availability, and even finalize bookings, all without human involvement. This streamlined process reduced the workload on their team and made it easy for users to book consultations directly.
✉️ Email Capture for Future Outreach:
Emma also had the capability to capture user emails at key points in the conversation. By doing this, she expanded SDMC’s contact list with high-quality leads who had already shown interest in their services, allowing for follow-up and future engagement.
Emma AI combined these capabilities to provide a smooth, supportive, and effective experience for StayDry Med Centers’ website visitors.
By addressing the specific needs of both the business and its audience, Emma AI became an invaluable tool in enhancing patient engagement, guiding users towards appointments, and supporting SDMC’s growth goals.
Implementation Process
Mongoose Media followed a structured approach to integrate Emma AI into SDMC’s website:
Customization and Training:
The chatbot was customized to use friendly, easy-to-understand language, especially for older users. It was also trained to identify when a user might be ready to book an appointment and seamlessly guide them through the process.
User Testing and Iteration:
Mongoose Media worked closely with their team to fine-tune Emma’s conversational flows, ensuring that it aligned with their patient-friendly approach. The chatbot underwent multiple rounds of testing to refine its responses and engagement tactics.
CRM and ESP Integration:
To ensure seamless follow-up and support, Emma AI was integrated with SDMC’s CRM system (Dologale) and Klaviyo, their email service provider (ESP). This integration allowed for efficient lead tracking, follow-up communications, and personalized email marketing, enhancing patient retention and engagement.
Deployment and Monitoring:
Emma AI was launched on SDMC’s website with continuous monitoring for performance and feedback. The chatbot’s interactions were evaluated to further improve its effectiveness and user satisfaction.
Results and Impact
The deployment of Emma AI quickly yielded significant results, transforming how StayDry Med Centers engaged with website visitors and converted interest into action.
Platform
Webchat
Chats Started
302
Engagement Rate
149
Engagement Rate
50%
Total Leads
27
Email Capture Rate
18%
Lead Generation
and Conversion
🤝 Total Leads:
Emma generated 27 high-quality leads through her interactions, building a solid pipeline of potential patients for StayDry Med Centers.
✉️ Email Capture Rate:
Emma captured email addresses from 18% of engaged users, expanding SDMC’s contact list for future follow-up and targeted marketing.
🗓️ Appointments Booked:
Emma successfully booked 10 appointments independently, without human assistance, significantly reducing the team’s workload. Out of these appointments, SDMC closed 3 treatments, demonstrating Emma’s direct contribution to revenue generation.
Within the first 38 days, Emma demonstrated her effectiveness across several key metrics:
Engagement Metrics
Chats Started:
Emma AI initiated 302 conversations with visitors, showing strong initial engagement.
Active Engagement Rate:
Out of these chats, 149 were actively engaged, achieving a notable 50% engagement rate. This high rate reflects Emma’s ability to capture and hold user attention, especially in addressing sensitive health concerns.
These results clearly highlight Emma AI’s positive impact on StayDry Med Centers’ growth and efficiency.
Emma provided a smooth, friendly experience that connected with potential clients and helped SDMC meet their goals. She increased lead generation, simplified appointment booking, and directly contributed to scheduling new treatments.
What Our Client Says:
A Real Game-Changer
StayDry Med Centers shared their excitement about Emma AI’s impact on their business. The team was thrilled with how Emma engaged visitors, noting that people often thought they were speaking with a real person!
They appreciated the ease with which Emma handled sensitive questions and guided users to book appointments, all without needing human intervention.
Love the answers it gives. You look at these conversations and people really think they're talking to a LIVE person.
Uf Tukel
Co-founder and Managing Director,
StayDry Med Centers
The feedback shows Emma didn’t just improve engagement; she transformed how SDMC connects with patients, making a lasting impact on their business and their client’s experience.
Insights From
Emma AI's Impact
at StayDry Med Centers
valuable insights into deploying AI in a healthcare setting:
Empathy
is Essential
Emma AI’s empathetic tone was key to creating a comfortable space for users to discuss sensitive health issues. This reinforced the importance of building AI interactions that feel supportive, especially for clients facing personal or private concerns.
User-Friendly
Design Matters
Designing Emma with a simple, clear conversation flow made it easier for older adults to interact with the chatbot. This highlighted the need for AI to be accessible to all users, especially when dealing with a diverse audience.
Transparency
Builds Trust
Emma’s ability to provide upfront cost information and encourage consultations helped bridge the gap between curiosity and commitment. This showed that transparent, helpful information can significantly improve conversion rates.
Automation
Can Drive Revenue
Emma AI’s success in independently booking appointments underscored the potential for AI to drive tangible results. When implemented thoughtfully, AI can effectively handle key business processes, allowing staff to focus on other priorities while the technology generates leads and revenue.
tool—it can be a valuable partner in enhancing user experience and achieving business goals.
